Avatar Editor

Project: Core Feature, Genies Party

Role: Lead Designer

Project charter

“Genies Party” is a virtual platform that focuses on identity. The user receives personality traits based off of conversations with AI, helping the user discover their inner self. A critical piece was still missing in our identity platform is the ability for users to represent their physical identity visually. To address this, we decided introducing the Avatar Creation feature.

However, without a visual representation of oneself, the traits that one receives may not feel authentic. Instead, they may feel like the traits of an avatar. By providing users with the ability to create and edit their own avatar, they begin to comprehend that the avatar is a digital representation of themselves. Therefor, the traits they receive also reflect their own identity.

Solution

How might we give users the ability to represent their inner self digitally?

Increase User Engagement with the Avatar Feature
Hypothesis: By offering the ability to create personalized avatars, users will spend more time customizing them, leading to increased engagement with the app. Personalization fosters a deeper connection and a sense of ownership, translating to more frequent and prolonged app usage.
Enhance User Satisfaction and Platform Loyalty
Hypothesis: Providing users with tools to express their physical identity through avatars will increase overall satisfaction with the platform. Satisfied users are likelier to become loyal to the platform, leading to higher retention rates.
Expand User Base by Attracting Diverse Audiences
Hypothesis: With a broader range of avatar customization options, including diverse physical characteristics and styles, the platform will appeal to a broader audience. This inclusivity is key to attracting and retaining users from various backgrounds and interests.
Drive Increased Use of Wearables and Accessories
Hypothesis: As users become more invested in their avatars' appearances, they will be more inclined to explore and acquire new wearables and accessories. This enhances user engagement and opens up potential new revenue streams by selling virtual goods.