Genies.com

Project: Genies.com

Role: Website Redesign

Project Charter

Genies is an avatar technology company that focuses on digital identity.

As the company was developing multiple different products at a rapid pace, it became obvious that the website wasn’t providing enough information to highlight each of the products sufficiently.

Solution

How might we highlight each of the Genies products in a compelling way?

Our hypothesis was that a story-telling design style would provide the best user experience for each product.

Through user testing, we decided to keep the homepage as a high level visual representation of each product, while tapping into each section would provide users with a horizontal scroll style story of that product.

Outcomes

Successfully launched this feature on time as the only designer with a team of 35 engineers.

118% Increase in site visits
14% Increase time spent on website